Since starting his business in 2011, Mark has proudly targeted the middle-market client, at least middle market for NYC. Historical job sizes have ranged from $5000 to $50,000, with some smaller and larger jobs sprinkled in there. While job sizes have grown over the years, he still abides by the mantra that “no job is too small.” For example, when deciding on which home automation platform to partner with, a key requirement at the time was a single-room universal remote solution for under $1000.
Is the Middle Market Doomed?
Rising equipment prices make it harder to serve mid-market clients.
